The Shifting World of Advertising

If you have watched any TV at all in the last couple of weeks, then you have probably seen the new ad campaign by DISH Network.  It is a clever campaign that features two astronauts floating in outer space while they flip the “Free H.D.” switch on the DISH satellite (see video below).  The campaign has been [...]

Al Gore Invented Crowdsourcing!

Well, not really.  But Gore did announce at last week’s Outfront Conference in New York that Current Media, where he currently serves as Chairman, will soon be unveiling a new concept called “Crowdsourced TV.” 
Although no details were offered, it is widely assumed that the new concept will offer creative content generated by Current Media’s existing online community.  Think You Tube [...]

Crowdsourcing is a Symptom

A lot has been written lately about the age of crowdsourcing, and for good reason.  It is a shift that is changing the way many companies do business.   Recently, John Winsor, the CEO of Victors & Spoils, had a great blog post where he contended that, in the world of marketing, crowdsourcing is being driven by [...]

An Age of Opportunity

Last week, I was lucky enough to have dinner with a few real visionaries in the digital world.  The conversation focused largely around what makes this such an exciting time to be an early stage investor or entrepreneur.  The conclusion was that we are experiencing a unique confluence of historical events. 
The first and most obvious [...]

changing the world…and their brand

I have to hand it to Pepsi.  No, I’m not talking about their Super Bowl ad, I’m talking about one of their new initiatives called the Pepsi Refresh Project.  The initiative is an incredible example of how a company in today’s world can combine technology, social networks and crowdsourcing to not only do good works, [...]

The Power of the Crowd

The age of co-creation, or crowdsourcing as some like to call it, has arrived.  And although the concept remains the subject of fairly lively debate, in my mind, resistance is futile.  It is no longer a question of whether co-creation will become a powerful tool for business, but how it will be used and which [...]

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