Al Gore Invented Crowdsourcing!
Posted on | May 3, 2010 | 3 Comments
Well, not really. But Gore did announce at last week’s Outfront Conference in New York that Current Media, where he currently serves as Chairman, will soon be unveiling a new concept called “Crowdsourced TV.”
Although no details were offered, it is widely assumed that the new concept will offer creative content generated by Current Media’s existing online community. Think You Tube in prime time.
This makes perfect sense since Current Media was launched with the goal of democratizing the media industry by empowering the consumer. It also supports one of our investment theses that technology and increased communication are causing the destruction of long standing barriers to participation across several industries. As these barriers fall, it is the companies unwilling to look beyond their four walls that will find themselves at a huge disadvantage.
Gore concluded his remarks to the room full of advertising and TV industry executives by saying, “What if we let them [the crowd] create content and advertising? We’re pretty excited about this.”
The collective gulp could be heard all the way from New York to Los Angeles.
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May 6th, 2010 @ 1:47 am
this post is very usefull thx!
May 6th, 2010 @ 9:13 am
great post as usual!
May 13th, 2010 @ 7:13 am
[...] This post was mentioned on Twitter by Hubbub Crowdsourcing. Hubbub Crowdsourcing said: "Companies that dont look beyond their 4 walls will find themselves hugely disadvantaged" -A VC on #crowdsourcing http://tinyurl.com/327wpud [...]