Managed Video Goes Mainstream

Posted on | July 26, 2010 | No Comments

Last week, I had the pleasure of attending and speaking at the inaugural Managed Video as a Service Summit, hosted by Envysion at the St. Julien Hotel in Boulder (for those of you not familiar with the concept of managed video as as service, you can read my explanation here).   There was great turn-out for the event, and a very thoughtful discussion around the future of the industry.

A few quick observations from the conference: 

  • The leaders in the managed video space continue to be those moving beyond surveillance to develop analytic tools that help organizations better understand everything from operations work-flow to customer feedback.  In other words, video is no longer just for the loss prevention department.
  • Video technology is moving quickly.  While the concept of managing video from a remote location has been around for a while, advancements like searchable analytics, point of sales integration, exception based reporting and new user interfaces continue to push innovation, expand the product offering, and increase the number of potential customers.
  • It all comes down to ROI.  The willingness of customers to invest in a managed video system (often requiring a roll-out across thousands of units) usually depends on their ability to generate a quick return on investment.  Based on what I heard at the conference — where customers spoke of 10% to 15% bottom line improvements at the store level — the adoption curve should be accelerating.

Despite the stiff economic headwinds, the MVaaS industry has made incredible strides in the last couple of years.   This conference — where the first order of business was agreeing on a name for the space itself (i.e., MVaaS) – is another huge step. 

Congrats to Envyision and all of those participants who were involved in making this first annual summit a success.

Category: Portfolio Companies, Technology

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